Strategic selection of emotional imagery and rational messages is critical for successful branding.

Choose settings that range from fast draft to finer resolution.

Build realistic prototypes and models for demonstrations and presentations.

Get smooth-to-the-touch surfaces that don’t need sanding, finishing, or post-production.

Create professional-quality, high-resolution prototypes and complex models.

Here is the brand ladder that we created for one of the key features of the MakerBot Replicator Desktop 3D Printer. I was VP Marketing for the introduction of the MakerBot Replicator 2 Desktop 3D Printer. I also had the pleasure of working with my son, Bre Pettis, at MakerBot, the leader in desktop 3D printers, for several years. An Even Better Exit: The MakerBot Replicator Desktop 3D Printer Thanks Dad! That got me started on getting equity whenever possible. As a small equity owner in the company, I received a cash payout at the time of the sale. When my father retired, he sold Hi-Speed to Toledo Scale, the largest US scale company at the time for a premium selling price. We created a strong, consistent brand identity for Hi-Speed. The benefits of this feature are: “Protect against underweight problems and minimize product/product giveaway.” Then, brochures and marketing communications were created that duplicated the optimal sales presentation.įor example, the key feature of a checkweigher is: “Automatically checks, classifies, and segregates products by weight… accurately, reliably and simply.” Together we determined the features and benefits that were most effective at selling and closing orders. He had been trained in Xerox Professional Selling Skills, the skills used by world-class sales professionals to help customers succeed. The sales and marketing manager at Hi-Speed was Jack Peebles, one of the best salespersons I have ever worked with.

A checkweigher is an automatic weighing machine installed in the production line of companies like P&G, General Mills, and other companies that package food products that you might see in grocery stores. A Strong Brand Results in a Successful ExitĮarly in my branding career, I had the pleasure being Director of Marketing Communications for my father’s company, Hi-Speed Checkweigher. For example, in the illustration above, the features are” Up to 40% faster” and “Uses up to 53% less energy.” The benefits are shown visually via all the printed output.

Hp branding tool